by Rajika Mahan
Do you know what are in your personal care products? Less than 2 percent of Americans know what are in their products, increasing their risk of cancer, infertility, allergies etc. Compared to other industries, the beauty industry is least regulated.
As consumers, we are growing more aware of the foods we are eating, avoiding GMOs and making safer choices for our families and ourselves. But when it comes to an awareness of what we are putting on our bodies, there is a huge gap. The average woman use between 8-12 products every day, increasing her risk for disease and other health issues.
My story is no different. I was one of the 98 percent of the population that was unaware of what was in my products, let alone pronounce the ingredients. I was in search for safer alternatives for my teenage daughters who were dealing with acne (as most teenagers do). I started to research the ingredients in the skin care products most commonly used by teens.
I was shocked to learn that most of the ingredients used in personal care products are not tested for safety or concerns related to health. There are approximately 12,000 chemicals used in the cosmetics industry — about 90 percent of these have never been assessed for the impact on long-term health.
The Environmental Working Group (EWG) is a non-profit environmental research agency dedicated to testing chemicals that might be linked to cancer, hormone disruptors, and endocrine disruptors. They also rate products from companies depending on their toxicity from 0-10, with 10 being most toxic. But wait, companies do have to fully disclose each ingredient in the products, don’t they? Not always.
While I was researching and educating myself, I learned these disturbing facts:

  • The European Union has banned or restricted 1,300 chemicals from cosmetics, but the United States has only banned or restricted 11.
  • Currently, 1 in 8 women will be diagnosed with breast cancer. Only about 10% of these women carry a gene for the disease.
  • 1 in 3 children will be diagnosed with autism, ADHD, allergies, or asthma. Though these issues are complex, exposure to toxic chemicals is thought to be one factor for the increase in these disorders or health issues.

So I ask you, do you know what are in your products? Would you like to learn about how you, too, can make safer choices for yourself & your family? The good news is that there is company that is dedicated to developing the next generation of beautiful products, without compromising our health. The company’s name is BEAUTYCOUNTER.
Beautycounter is devoted to changing the cosmetics industry by focusing on some very simple objectives:

  • Education
  • Safety
  • Transparency
  • Developing beautiful, high performance products

Join me on June 28th at Studio BE Pilates to learn more about Beautycounter. I encourage you to bring three of your favorite personal care products to compare and to learn what’s really in them.
You’re careful about what you put in your body, shouldn’t you be as concerned about what you put on it?